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What Is Market Maker?

Firm that quotes both buy and sell prices, providing liquidity for a profit on the spread.

Market makers post continuous bid and ask quotes on assets, profiting from the spread between them. They take the other side of customer trades, which means they're long when customers sell and short when customers buy — managing inventory risk constantly.

Designated market makers on stock exchanges have obligations to provide liquidity even in stressed conditions. In return, they get rebates, preferential order flow, and information about resting orders. On crypto exchanges and forex, market-making is open to anyone running the right algorithms.

When you place a market order as a retail trader, a market maker is usually who fills it. Their edge is technological speed (microseconds matter) and inventory management. The spread they earn — sometimes just fractions of a penny — is their profit on each fill.

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